Articles by Kevin Barnett - Pharmaceutical Executive


Articles by Kevin Barnett

Part D Phase 2

Companies have been scrambling to get their Medicare contracting in order. Now it's time to figure out part D marketing and sales. Here's a checklist for the months ahead.
Aug 1, 2005

Manufacturers will have to incorporate Part D–specific messaging into all of their current marketing materials. In addition, they should consider publication plans and CME that specifically address the needs of seniors.

Medicare: D Day

The Medicare drug benefit may still be almost a year away, but the crucial deadline for pharma companies is just around the corner.
Feb 1, 2005

For companies that are prepared, Part D represents a great opportunity. For others, failing to react quickly enough could be a costly mistake.


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