Articles by Wayne L. Pines - Pharmaceutical Executive


Articles by Wayne L. Pines

Agency Best Practice in Regulatory Compliance

Feb 2, 2006

The pharmaceutical industry imposes higher standards on advertising, PR, and medical education agencies than any other industry, except perhaps the financial services sector. Agencies need to keep up with constantly changing rules for advertising and promoting drugs or devices.

Public Relations: This Year's Model

Learn the new rules of communication for the emerging PR paradigm.
Feb 1, 2005

Industry always relied on the "medical miracle" message. Now it must also address the harm those medicines can cause.


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