Articles by Jaime Cyr

Product Launches: The Couch and the Airline Seat

In the old days, pills were products. Today, marketers need to treat them as time-sensitive opportunities. If you don't, you'll be left at the gate.
Feb 1, 2005
By: Kashif Chaudhry, Jaime Cyr

The inclusion of pharmacoeconomic endpoints in Phase III clinical trials presents a stronger package in support of a US product launch.

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