Articles by Dr. William Pullman - Pharmaceutical Executive

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Articles by Dr. William Pullman

Transforming Clinicians into Industry Leaders

Feb 13, 2009

Could physician behavior have a positive impact on Drug Development?

Transparent Trade-Offs

A clinical utility index (CUI) openly evaluates a product's attributes—and chance of success
Mar 1, 2005

The use of a CUI leads development efforts to explre the most valuable region of treatment — not necessarily the the most efficacious.

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