Articles by Amy Lynn Tobbagi - Pharmaceutical Executive

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Articles by Amy Lynn Tobbagi

Direct to Consumer: Is Branding Enough?

Reminder ads play an interesting role in the new DTC era.
Apr 1, 2005

You couldn't have missed Viagra's (sildenafil) "Devi" campaign. It's the one where the "V" in the Viagra logo turns into a pair of devil"s horns atop a middle-aged man's head. Well, FDA didn"t miss it either. Back in November 2004, the agency sent Pfizer a warning letter stating that its reminder ads for Viagra lacked risk information.

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