Reminder ads play an interesting role in the new DTC era. Apr 1, 2005 By:Amy Lynn Tobbagi
You couldn't have missed Viagra's (sildenafil) "Devi" campaign. It's the one where the "V" in the Viagra logo turns into a pair of devil"s horns atop a middle-aged man's head. Well, FDA didn"t miss it either. Back in November 2004, the agency sent Pfizer a warning letter stating that its reminder ads for Viagra lacked risk information.