Articles by Tina Jacobs - Pharmaceutical Executive

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Articles by Tina Jacobs

Alternative Media: Cautious Integration

SPAM still thwarting pharma's approach to e-mail marketing.
Apr 1, 2005

Unsolicited bulk e-mail is competing with the messages that companies are sending. More than 80 percent of consumers deal with their cluttered inboxes by deleting all messages from people they don't know.

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