Articles by Cindy D'Aoust - Pharmaceutical Executive


Articles by Cindy D'Aoust

Who's Coming to Meetings?

Need to attract the "right" physicians to a promotional meeting? Have to do it on a budget while following new compliance rules? Check out this new survey to see how the rest of pharma lives with a shifting promotional landscape.
Jun 1, 2006

Meeting Spend: Take stock of how much your company can and does spend on promotional meetings. And look carefully at the effects of new compliance regulations on audience recruiting. Among survey respondents, about half work for companies that spent less than $1 million a year on promotional meetings. The other half spent more, sometimes in excess of $5 million a year. About half of the respondents forecast a 15-percent rise in meeting budgets next year. The other half did not expect changes in the budget.

Principles of Partnership

Companies have read the rules on compliance. But some execs still need help with applying them to the meeting planning process.
Mar 2, 2006

One legal expert noted that the industry may be divided into two sectors: companies that have CIAs and those that will.

Meetings: Overall Improvement

Consolidated meeting data cuts costs and ensures compliance.
Apr 1, 2005

You would think that identifying where a pharma company spends its money on meetings would be simple, but at most organizations, there are no processes or systems in place to track meeting activity.


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