Articles by Ame Wadler - Pharmaceutical Executive

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Articles by Ame Wadler

PR: In the Loop

Pharma marketers can help doctors stay abreast of the news.
May 1, 2005

Patients today live in a 24-hour news cycle. By the time a doctor has caught up with the latest journal articles, some of the content may already be outdated. Physicians can no longer stay one step ahead of the public.

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