Articles by Marsha Meyer - Pharmaceutical Executive

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Articles by Marsha Meyer

Don't Wear it Out

CME providers say outcomes studies are the best gauge of program effectiveness. But clinicians call surveys a hassle. You can use them better (and less).
Sep 1, 2006

Outcomes Studies have become an increasingly important part of assessing the effectiveness of CME in recent years. But with increased popularity comes a danger: physician overload. Many states require clinicians to earn as many as 50 CME credits per year, at one to four credits per program. If providers conduct outcomes measurement studies for each program they offer, as some do, clinicians could be asked to complete ten or more outcomes surveys in just one year's time.

Medical Education: Prevention Education

Pharma can play an important role in treating tomorrow's seniors.
May 1, 2005

Attempting to prepare the system for an aging population with nothing more than an increased number of specialists is like treating an eight-inch gash with a Band-Aid.

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