Articles by Q&A: John Hagel III - Pharmaceutical Executive

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Articles by Q&A: John Hagel III

Shedding Wings

Jul 1, 2005

It's an open question whether a pharmaceutical company really needs to have the drug testing process inside its corporate walls, or whether they really should be focusing much more on building effective relationships, in terms of building awareness and acceptance of their products, with both the physicians and end consumers.

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