Articles by Q&A: Bryan R. Luce - Pharmaceutical Executive

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Articles by Q&A: Bryan R. Luce

Marketing to Professionals: Shaping the Future of Medicare

Pharma will focus on approving safer, more effective drugs that have real-life applications.
Jul 1, 2005

The cost of healthcare has become so great that it's important to review the evidence to determine whether the drug is a good value for the money. Yet, pharmacoeconomics is rarely included in the decision process.

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