Articles by Sarah Wealleans - Pharmaceutical Executive

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Articles by Sarah Wealleans

Up in Smoke

Pharma needs to learn a few lessons in how to respond when attacked. Maybe it's time to pay attention to the experience of an industry that's had more practice than anybody: tobacco.
Jul 1, 2005

Accept distortions and untruths. Don't try to undo them. The point is not to win an argument; your critics' views are legitimate, irreversible realities. It's time to give the public something new to think about.

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