Articles by Michelle A. Youngers - Pharmaceutical Executive

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Articles by Michelle A. Youngers

Case Study: Science-Based Selling

How GSK relaunched a mature brand in a competitive category
May 1, 2005

The relaunch team focused on clinical differentiation to drive business with science.

E-Learning Goes Interactive

Digital animation can make electronic-based instruction a cost-effective alternative to traditional sales force training programs.
May 1, 2002

Emerging trends in e-learning are just that-still emerging-particularly in pharma companies, which are historically conservative about adopting new operating methods.

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