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Apr 1, 2006
By:
Alana Klein
In 2005, healthcare advertising hit a new level of refinement in strategy and sophistication in execution. Even better, it reached a new place, where promotion and education sit comfortably together. Brand teams are growing and learning, particularly about using emotion to inspire action.
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Now the medical community has its own home on the Web.
Mar 1, 2006
By:
Alana Klein
For years, educational institutions have enjoyed their own Internet domain: .edu. US governmental agencies have .gov, and non-profits have been able to set themselves apart from the crowd with .org in their e-mail and Web addresses. Thanks to changes made to the Internet's Domain Name System (DNS) in 2001, subject-specific vertical segments have been able to flee the .com world for newly established domains, such as .travel, .jobs, .museum, and .info.
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More Education, Less Promotion. Patient materials should teach rather than tell.
Mar 1, 2006
By:
Alana Klein
We need to do more than just distribute information—we need to look at how consumers process, internalize, and act on that information. Health education is a process that is very personal and complex.
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Give and Take
Feb 1, 2006
By:
Alana Klein
Our co-promotions have helped us build a strong infrastructure in the US.
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Pièce de Résistance
Dec 1, 2005
By:
Alana Klein
Some people are infected by HIV strains that are already resistant to FDA-approved drugs because they were transmitted by someone who developed resistance while receiving antiretroviral therapy. As a result, these patients often fail therapy.
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Nov 22, 2005
By:
Alana Klein
Log on to CrazyMeds.org. Find out what patients say about your drugs, and what they think doctors and pharma dont tell them.
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Targeted Patient Education; Multiple sclerosis patients can benefit from a new kind of support system.
Nov 1, 2005
By:
Alana Klein
Newly diagnosed patients are looking for a third-party shoulder to lean on, or someone to talk to aside from a physician.
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Faced with strict guidelines and regulatory pressures over advertising, clients are looking to their agencies for support and guidance.
Oct 1, 2005
By:
Alana Klein
The client-agency relationship is a product of its environment. Chock-full of regulatory requirements, scandals, and heightened FDA scrutiny, the current environment leaves much to be desired. But this is hardly news for the pharma industry.
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Many physicians favor CME programs affiliated with university or medical societies.
Aug 1, 2005
By:
Alana Klein
CME providers that are affiliated with a university medical school or medical society are likely to obtain physicians' support for their programs, according to a survey conducted by Rogers Medical Intelligence Solutions, an accredited provider of CME. The survey, which examined physicians' CME provider preferences, found that many physicians prefer programs that are affiliated with respected university medical schools or medical societies over hospital-run programs or those self-accredited by medical communications agencies.
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