Articles by David Mittman - Pharmaceutical Executive

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Articles by David Mittman

Direct to Consumer: Perpetuating Prescribing Myths

Misleading language in DTC ads leads to patient confusion and NP/PA frusration.
Sep 1, 2005

The current DTC ads, through their persistent use of the term "doctor," are misleading to the public and keep all other prescribers invisible to patients.

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