Articles by Philip A. George - Pharmaceutical Executive

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Articles by Philip A. George

Alternative Media: Online Med Sites Gain Patient Trust

Pharma could benefit from a little less TV.
Jun 1, 2006

Trust is something that must be earned, and it seems as if online medical information has finally earned legitimacy in the eyes of patients.

Backpage: Under Surveillance

Doctors and consumers don't doubt that pharma benefits society. But in the eyes of the public, industry efforts to monitor postmarket safety come up short.
Oct 1, 2005

You hear it often these days: Recent drug recalls have shaken the confidence people place in the pharmaceutical industry. While there's some truth to it, the reality is much more complex.

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