Articles by Rita Numerof - Pharmaceutical Executive

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Articles by Rita Numerof

Marketing's Stepchild No More

Nov 1, 2009

In today's "show me the money" marketplace, reimbursement strategy must innvolve more than seeking a good price based on ability to pay.

Capitalizing on Strategic Market Insight

Mar 2, 2009

To stay on top of a constantly evolving market that presents new challenges every day, product managers need to bolster branding strategies and raise their marketing IQ.

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