Articles by Meg Columbia-Walsh - Pharmaceutical Executive

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Articles by Meg Columbia-Walsh

Direct to Consumer: Culturally Relevant Marketing

Through culturally relevant marketing, pharma can seamlessly weave its brands into consumers' lives.
Dec 1, 2005

By immersing themselves in the culture of the target audience—visiting where they live, shop, and consume media—marketers can discover what consumers want and need before they demand it.

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