Articles by Gene Guselli - Pharmaceutical Executive


Articles by Gene Guselli

Marketing to Professionals: The Power of Positive Feedback

Boost doctors' confidence in your brand by validating their prescription decisions.
Jan 1, 2006

Doctors tend to hear from patients when medications fail, not when they work. But hearing positive feedback can sometimes be just as valuable. Doctors want to know that the drugs they prescribe produce positive outcomes and boost compliance. Yet, many have little information about the efficacy of these drugs because they don't have time to follow up with each patient and track their progress.


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