Articles by Briscoe Rodgers - Pharmaceutical Executive


Articles by Briscoe Rodgers

Marketing to Professionals: Streamlined Scheduling

Better scheduling of sales visits can increase doctors' receptivity to reps.
Feb 1, 2006

Reps say they face restrictions on at least 82 percent of visits to medical offices. Many times these restrictions are arbitrary and disparate, vary by office and region, and are subject to frequent change.


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