Articles by Barbara Winkelman - Pharmaceutical Executive

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Articles by Barbara Winkelman

Backpage: Doctors with Attitudes

When physicians talk, the industry should listen.
Feb 2, 2006

Accredited CME providers place a lot of value on understanding doctors' preferences and opinions. To better educate themselves, providers perform ongoing needs assessments to determine educational requirements, and actively survey clinicians for feedback on industry hot topics.

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