Jun 24, 2009
By:
Susan Dorfman, Sara Melo-Pereira
Thought leaders are a critical component of a pharmaceutical company?s professional marketing and medical strategies. But companies face a real challenge in creating, maintaining, and leveraging those relationships while safely navigating logistical issues and regulatory waters.
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Marketers should target the doctors who affect change in the medical community.
Mar 1, 2006
By:
Susan Dorfman, Jerry Maynor
Marketers should target doctors who exhibit a high level of influence and connectivity among prescribers within and outside their specialities. Often, doctors' influence can extend to general practitioners, too.
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