Articles by Susan Dorfman - Pharmaceutical Executive

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Articles by Susan Dorfman

Measuring the Value of KOL Interactions

Jun 24, 2009

Thought leaders are a critical component of a pharmaceutical company?s professional marketing and medical strategies. But companies face a real challenge in creating, maintaining, and leveraging those relationships while safely navigating logistical issues and regulatory waters.

Marketing to Professionals: Under the Influence

Marketers should target the doctors who affect change in the medical community.
Mar 1, 2006

Marketers should target doctors who exhibit a high level of influence and connectivity among prescribers within and outside their specialities. Often, doctors' influence can extend to general practitioners, too.

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