Articles by Jerry Maynor - Pharmaceutical Executive

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Articles by Jerry Maynor

Where Prescribing Oncologists Go for Their Information, and Why

Sep 1, 2010

Marketers need to understand how informal influencers are beginning to replace traditional channels as the favored way for doctors to receive product information from drug manufacturers, and, in turn, how best to leverage peer influence in designing effective meetings and events

Marketing to Professionals: Under the Influence

Marketers should target the doctors who affect change in the medical community.
Mar 1, 2006

Marketers should target doctors who exhibit a high level of influence and connectivity among prescribers within and outside their specialities. Often, doctors' influence can extend to general practitioners, too.

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