Sep 1, 2010
By:
Jerry Maynor
Marketers need to understand how informal influencers are beginning to replace traditional channels as the favored way for doctors to receive product information from drug manufacturers, and, in turn, how best to leverage peer influence in designing effective meetings and events
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Marketers should target the doctors who affect change in the medical community.
Mar 1, 2006
By:
Susan Dorfman, Jerry Maynor
Marketers should target doctors who exhibit a high level of influence and connectivity among prescribers within and outside their specialities. Often, doctors' influence can extend to general practitioners, too.
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