You know the drill: Pharma turns up the volume on the convention floor, and doctors tune out. A focus group hints at a new approach to breaking through. Mar 2, 2006 By:Stephen Mapes, Kevin Padden
NO ONE REALLY KNOWS WHAT A DOCTOR IS thinking most of the time, and those of us who are patients can be happy about that. We are comforted when physicians keep their counsel until they complete an examination.