Articles by Bob Sukys - Pharmaceutical Executive

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Articles by Bob Sukys

Direct to Consumer: Inspirational Insights

Get to the heart of it. Revolutionalize your brand.
Apr 1, 2006

Ask for their favorite new products or advertising campaigns, and most folks in pharma marketing can easily rattle off a whole list. But ask, "What were the consumer insights behind the product or advertising?" and you may be met by a blank stare. That's too bad, because whether brand marketers are developing a current product or launching a new one, powerful consumer insights are what they need to get into the hearts and minds of their target consumers.

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