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Companies must work together to save pharma's deteriorating image.
Feb 1, 2006
By:
Robert Chandler, Gianfranco Chicco
Pharma can start rebuilding credibility by developing a thorough, organized campaign that cuts across all disease categories and the industry as a whole.
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Nov 1, 2002
By:
Robert Chandler, Gianfranco Chicco
Just two short decades ago, pharmaceutical communications were largely limited to scientific publications, detailing and advertising to physicians, and cranking out annual reports for investors.
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