Articles by Robert Chandler - Pharmaceutical Executive

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Articles by Robert Chandler

Public Relations: Damage Control

Companies must work together to save pharma's deteriorating image.
Feb 1, 2006

Pharma can start rebuilding credibility by developing a thorough, organized campaign that cuts across all disease categories and the industry as a whole.

Agency Forum: Integrated Communications: Reaching In and Out

Nov 1, 2002

Just two short decades ago, pharmaceutical communications were largely limited to scientific publications, detailing and advertising to physicians, and cranking out annual reports for investors.

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