Articles by Jason Richardson - Pharmaceutical Executive

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Articles by Jason Richardson

Becoming Partners of Choice

Nov 1, 2002

Studies of successful deals suggest steps needed to win “preferred partner status.”

Toward the See-Through Corporation

New research reveals the underpinnings of a good corporate reputation-and the pharma companies that earned them.
Nov 1, 2002

Consumer outrage at daily reports of new financial scandals creates a dangerous environment for corporate reputations, but pharma companies can turn the public's low opinion-and questions about rising drug prices-to their advantage if they work systematically to build long-term trust.

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