Mar 2, 2009
By:
Eric Bolesh
Companies are tightening their purse strings just when brand strategies need to target new audiences
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Oct 3, 2008
By:
Eric Bolesh
What companies need is a LCM plan for the long haul that's strategic, funded, and includes a pipeline realignment process for every stage along the way. And they need it now
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Mar 3, 2008
By:
Eric Bolesh
Just because you're losing ground to generics doesn't mean you should put your head in the sand. Act before it's too late.
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Drugs don't need blockbuster budgets to achieve blockbuster status. In fact, companies may want to reconsider the big dollars being spent on me-too launches.
Oct 1, 2006
By:
Eric Bolesh
Brand teams can no longer count on an embarrassment of riches to ensure a successful product launch.
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New research reveals the underpinnings of a good corporate reputation-and the pharma companies that earned them.
Nov 1, 2002
By:
Eric Bolesh, Jason Richardson
Consumer outrage at daily reports of new financial scandals creates a dangerous environment for corporate reputations, but pharma companies can turn the public's low opinion-and questions about rising drug prices-to their advantage if they work systematically to build long-term trust.
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