Articles by Eric Bolesh - Pharmaceutical Executive

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Articles by Eric Bolesh

Budgeting Brands in Troubled Times

Mar 2, 2009

Companies are tightening their purse strings just when brand strategies need to target new audiences

Lifecyle Management Planning For Yesterday

Oct 3, 2008

What companies need is a LCM plan for the long haul that's strategic, funded, and includes a pipeline realignment process for every stage along the way. And they need it now

Defusing the Time Bomb

Mar 3, 2008

Just because you're losing ground to generics doesn't mean you should put your head in the sand. Act before it's too late.

Launch on a Budget

Drugs don't need blockbuster budgets to achieve blockbuster status. In fact, companies may want to reconsider the big dollars being spent on me-too launches.
Oct 1, 2006

Brand teams can no longer count on an embarrassment of riches to ensure a successful product launch.

Toward the See-Through Corporation

New research reveals the underpinnings of a good corporate reputation-and the pharma companies that earned them.
Nov 1, 2002

Consumer outrage at daily reports of new financial scandals creates a dangerous environment for corporate reputations, but pharma companies can turn the public's low opinion-and questions about rising drug prices-to their advantage if they work systematically to build long-term trust.

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