Checking the pulse of pharma sales incentive compensation plans.
May 1, 2006
Incentives are the icing on the cake companies offer to motivate
their employees. Mary Kay Ash was famous for offering her team pink
Cadillacs for selling cosmetics; Girl Scouts earn badges for the
highest number of cookie boxes sold; and a New York real estate
company recently offered its top seller a chauffered Lamborghini
for one whole year. Whatever the prize, incentives are an effective
and practical motivational tool.