Articles by Mark Mozeson - Pharmaceutical Executive

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Articles by Mark Mozeson

Goodbye, Willy Loman

Apr 6, 2009

The days of pharma sales reps going office-to-office with samples and brochures are done. These days, they need to turn their attention to payers, pharmacists, and consumers

Medicare Part D: D for Doomed?

New drug coverage plans cost more money and serve fewer patients than the government expected. What if things get worse? Two scenarios for disaster.
May 1, 2006

As seniors become frustrated and Part D enrollment lags, drug benefit plans cannot grow fast enough to manage risk. Some leave the market, and others cut benefits.

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