Articles by Stephen Wray - Pharmaceutical Executive

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Articles by Stephen Wray

Conventions as Catalysts

The information at exhibit booths shouldn't go in one ear and out the other. Here's how to make it stick.
Apr 1, 2007

There is a gap between what doctors want and what booths offer.

Alternative Media: Interactive=Integration

Interactive technology allows marketers to keep up with the demands of both physicians and consumers.
May 1, 2006

Media have become more fragmented than ever, and sales-force access to customers continues to decline. Pioneers must identify new solutions that improve on tradition.

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