Articles by David Menzies - Pharmaceutical Executive


Articles by David Menzies

Just What the Doctor Ordered

As of July 1, physicians can choose to withhold their personal prescribing data from sales reps. Companies still can use the data for compensation and marketing, but they have to comply with the PDRP.
May 1, 2006

Pharma should comply with PDRP. If the program fails, a likely result is state legislation that proves even more restrictive.


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