Articles by Vince Parry - Pharmaceutical Executive

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Articles by Vince Parry

Branding Disease

Oct 15, 2007

A win-win marketing strategy that illuminates, educates, and promotes at the same

What Type of Brand Are You?

Stop the aimless soul searching. The path to brand success lies in understanding how best to position your drug.
Jun 1, 2006

Despite Rituxan's initial success, the brand team considered the long-term opportunity for future indications. Equity research studies demonstrate that a significant "halo" exists around the brand, which is bolstered by greater optimism and excitement for all B-cell mediated conditions.

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