Enabled by the power of today's computers, a handful of new statistical techniques and clinical-trial designs promise big benefits for pharma, doctors, and patients alike. They'll let you change the way you run your business—and they'll force you to change. Here's your guide to the basics.
Jul 1, 2006
Adaptive trials aren't just for propeller-heads anymore. They're one of the issues that need to be top-of-mind for the whole executive suite, as a driver of new processes and timelines, as a hot-spot on the budget, and as a battleground where public policy on drug safety and efficacy will be fought out.