Articles by Robin L. Winter-Sperry, MD - Pharmaceutical Executive

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Articles by Robin L. Winter-Sperry, MD

Marketing to Professionals: Deep Impact

New research suggests a paradigm shift is needed to gauge MSLs' true value
Jul 1, 2006
By: Robin L. Winter-Sperry, MD, Andre Mann, MD

When a company builds a MSL department, it should be viewed as a long-term investment strategy rather than a short-term fix.

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