Articles by Eleanor O'Rangers - Pharmaceutical Executive

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Articles by Eleanor O'Rangers

Marketing to Professionals: Savvy Strategists

Ahead-of-the-curve brand teams are bringing in medical experts with marketing knowledge.
Sep 1, 2006

These "guns for hire" bring the science and marketing savvy that clients need, often with in-depth category experience, but without the commitment and cost associated with hiring a full-time employee.

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