Articles by Mark Zitter - Pharmaceutical Executive


Articles by Mark Zitter

Sales and Marketing: Where the Buck Stops

Pharma's ultimate customer is the employer—the guy who pays the health plan's bill. Here's what he wants to know about drugs. (It's not what you tell doctors.)
Oct 1, 2006

Cost-shifting is still one of the favorite tools in almost all employers' cost-cutting toolboxes. But many fear that shifting too many costs to workers will backfire. Low co-pays keep people healthy and on the job: a big return on investment.


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