The world's fastest growing pharmaceutical market may one day be the largest. Breaking in could be industry's greatest challenge.
Oct 1, 2006
As pharmaceutical markets go, china is a land of opportunity fraught with complex challenges. Potentially the world's largest market for prescription drugs, China is also the fastest growing market among large countries. At the same time, the sprawling system of 17,000 hospitals—the most important drug-distribution channel in China—is fragmented and encumbered by Byzantine regulations.