Articles by Jim Zuffoletti - Pharmaceutical Executive


Articles by Jim Zuffoletti

Seasoned Leaders

Assessing key opinion leader management requires a clear understanding of where your company lies on The Maturity Matrix
Oct 1, 2008

Enter the Maturity Matrix: the future of KOL management organization.

Marketing to Professionals: Key Opinion Control

KOL relationship management should be an essential component of any pharma brand team.
Oct 1, 2006

Marketing effectively to physicians in today's pharmaceutical industry is more important than ever. No longer can companies rely solely on DTC and sales force efforts to increase drug and therapeutics revenue.


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