Articles by Deborah Bowker - Pharmaceutical Executive

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Articles by Deborah Bowker

Public Relations: Managing Reputation

The best PR strategies can be about making the best out of a bad situation.
Oct 1, 2006

The US Postal Service is an example outside pharma of an organization that effectively managed its reputation in the face of adversity. After the anthrax attacks, USPS moved quickly to adapt and inform the public.

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