How do execs rank the issues facing the industry? And what are the links they see between them? A new study, conducted for Pharm Exec by researchers at the University of the Sciences in Philadelphia, reveals the industry's mental map of today's challenges.
Jan 1, 2007
Pharma faces a wide array of pressing issues—almost too many to think about comfortably—from drug safety and the industry's image to intellectual property in emerging markets and the overall usefulness of marketing. To remain effectively focused on strategy, industry executives must find relations between all the individual issues and group them into larger themes. Pragmatically, we all know this is essential.