Articles by Megan Svensen - Pharmaceutical Executive

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Articles by Megan Svensen

Get Organized

Jul 1, 2009

What community organizing can teach pharma marketers about building a brand.

Make Beautiful Music Together

One brand message, multiple agencies: Here are 10 easy tips for navigating the intra-agency divide
Oct 1, 2006

Too often, the silo mentality prevents agencies from working with one another in a way that benefits the brand.

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