Articles by Marcee Nelson - Pharmaceutical Executive

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Articles by Marcee Nelson

Ten Minutes to Connect

Apr 1, 2009

How one conversation between a woman and her physician can make or break a brand

Direct to Consumer: Don't Wait

By stocking waiting rooms with educational drug information, pharma can help get doctor–patient communication off on the right foot.
Dec 1, 2006

DPE programs should take human nature into account. It is human nature to pick up non-threatening reading material that's at eye level in the waiting room.

Direct to Consumer: Emotional Connection

By reaching out to women, pharma companies can build more meaningful brands
Nov 1, 2006

Realistic emotions in campaigns create the kind of conversation a woman would have with a close friend.

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