Articles by Zoe Hilden - Pharmaceutical Executive


Articles by Zoe Hilden

Legal: Keyword: "Infringement?"

Google and other search engines sell pharma companies' trademarks as keyword search terms. Seems okay. If not for one thing: Guess who's buying? Your direct competitors.
Nov 1, 2006

When one company purchases another's branded trademarks as keyword search terms, the goal is to lure consumers to the buyer's site.


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