Articles by Craig Mende - Pharmaceutical Executive


Articles by Craig Mende

Legal: Keyword: "Infringement?"

Google and other search engines sell pharma companies' trademarks as keyword search terms. Seems okay. If not for one thing: Guess who's buying? Your direct competitors.
Nov 1, 2006

When one company purchases another's branded trademarks as keyword search terms, the goal is to lure consumers to the buyer's site.


Click here