Articles by Ragnar Lofstedt - Pharmaceutical Executive


Articles by Ragnar Lofstedt

Back Page: The Post-Trust World

People no longer put their faith in industry or regulators. What can we do about that? A good start would be understanding the human side of risk.
Dec 1, 2006

People are up to a thousand times more worried about involuntary risks (living by a cell phone tower) than they are about voluntary ones (using a cell phone). And they see pharma products as involuntary risks.


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