Articles by Michael White, Camille Macchio - Pharmaceutical Executive

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Articles by Michael White, Camille Macchio

Marketing to Professionals: Fax Me!

Don't throw away that machine just yet. All docs haven't switched to e-mail.
Dec 1, 2006

Doctors like direct mail as long as the message is concise and to the point. The minute you ask the doctor to actually do something with the direct mail, that's when your effectiveness starts to go downhill.

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