Articles by Kelly D. Myers - Pharmaceutical Executive

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Articles by Kelly D. Myers

Marketing to Professionals: Tomorrow's Changes Today

Quantitative research is helping marketers conduct more targeted product launches.
Jan 1, 2007

How hard is it to spot an emerging threat or opportunity in time to actually do something about it? Is it as hard as spotting a scud missile in the deserts of Iraq? As hard as identifying an underwater threat to a submarine using only sonar? As hard as spotting a consumer trend in a vast and complex business like financial services?

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