Articles by Jeffrey Zornitsky - Pharmaceutical Executive

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Articles by Jeffrey Zornitsky

Sales Management: Get Committed

By better managing relationships with physicians, pharma companies can develop a base of dedicated prescribers.
Mar 1, 2007

Pharma companies today are focused on driving prescriptions. But just because physicians are prescribing a brand doesn't mean that they are committed to it. Who's to say a doctor won't jump ship the moment a flashier new drug comes on the scene?

Sales Management: Get Committed

By better managing relationships with physicians, pharma companies can develop a base of dedicated prescribers.
Jan 1, 2007

Pharma companies today are focused on driving prescriptions. But just because physicians are prescribing a brand doesn't mean that they are committed to it. Who's to say a doctor won't jump ship the moment a flashier new drug comes on the scene?

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